Shows that in business nothing happens until you make a sale. The revenue (income) of a business is its lifeblood, and therefore it stands to reason that if you sell more profitable products or services you will make more profit.

 

To demonstrate the impact of increasing revenue in the overall mix of financial or profit levers that can be 'pulled'

 

1. Determining key factors in generating revenue

2. Examining current figures and information

3. Identifying relationships

4. Calculating margins

5. Determining the effect of changes

6. Examining constraints on changes

7. Implementing trial changes

8. Setting up review and control processes

9. Projecting changes to other situations

10. Preparing new budgets based on results

11. Examining the review process