Focuses on the way in which you communicate the merits of your product or service to potential customers. This course will guide you through the process of developing a sound plan for advertising or promotion that is efficient, cost effective and produces results.

1. Assess the various options available in promoting or advertising a product or service
2. Demonstrate that specific promotional steps can lead to certain results in the market
3. Develop a message spreading strategy that is appropriate for you

1. Marketing communication
2. Promotional mix
3. Advertising
4. Sales promotions
5. Development of a marketing plan
6. Specific strategies to be taken
7. Co-coordinating public relations efforts
8. Sales staff training
9. Becoming consistent
10. Possible MPR tactics