Focuses on effective marketing techniques that concentrate on those customers most likely to be interested in your product or service.

1. Demonstrate that all markets can be segmented in different ways
2. Show how effective research can be conducted
3. Review the different techniques and methods used in market research

1. Determining who the customers are
2. Analyzing why customers by your products
3. Asking what market information is available
4. Analyzing what marketing shortfalls can occur
5. Conducting basic market research
6. Planning to ensure research is worthwhile
7. Organizing the research effort
8. Developing a market information system
9. Implementing market research techniques
10. Research reporting and feedback
11. Ongoing market research