Developing a Marketing Plan focuses on the knowledge and skills required for this often difficult and involved task. If marketing is not carefully planned and effective strategies developed, the organization will not reach its potential. This course provides a summary of methods and techniques that can be deployed to ensure that marketing planning is carried out well.

1. Understanding the different components that comprise a full marketing plan
2. Demonstrating how each component of a good plan comes together to create a result
3. Showing how a marketing plan can be a blueprint for sales success

1. Analyzing our market position
2. Analyzing our customers organization and current strategies
3. Planning the communication
4. Planning the right price
5. Preparing the line organization
6. Planning the distribution strategy
7. Rolling out the marketing plan
8. Implementing standards and protocols
9. Establishing monitoring and review mechanisms